Aspirations to a higher grounde

My struggles to climb to a higher grounde. Weekly updated.

fake-fake, Real-Real

I recently saw this talk by Joseph Pine and it got me thinking. Joseph says that the modern consumer is concerned by three things, and three things alone – Price, Price and Price. Every product war in the end turns into a price war, and unless you can deliver something more valuable than cheap, you might as well pack your bags and go home.

 Is the answer Authenticity?

To beat cheap, you must not sell just a product but a personalized, genuine experience. The consumer only comes back, craving the emotion the experience generates, because in the end we are all slaves to our emotions.

To deliver an authentic experience however, the one selling the experience must be authentic too. Be it Starbucks, which really loves a freshly brewed coffee or Apple, which really cares about making beautiful products. Or do they?

Can we apply the same argument to people? Is being genuine now a necessity? Is our authenticity a real measure of our success.

I believe it is. When today’s technology makes being fake so easy, being real counts more than ever. 

There are 2 questions we need to ask ourselves – 

Are we true to ourselves?

Are we being to true to our own heart, our aspirations? Is our self-talk not deformed by the forces of society or peer-pressure. As one of my friends always says – “Don’t fake yourself” because inherently if we fake ourselves, we will portray a confused personality to the outside world. Only once we have cleared the mess in our minds and have a clear sense of our own identity, can we make the right decisions at crucial times which determine the story of our lives.

Are we true to others?

Some people are true to themselves, and yet they are afraid to portray that to the outside world. They want to play the field, and align with the most popular opinions. They will lead us to believe that it is beneficial to stay with the tide even if their hearts go against the flow. The problem comes when sooner or later their minds get muddled, and they cannot tell the difference anymore. Their inner voice is lost in the noise of the outside world.  

Real - Fake

We can be fake or real on a lot of different levels, but in the long run only those in the top-right corner will be truly successful. The REAL – REAL people. They will meet the people with the same worldview as theirs, work the jobs they want to work and reach their destinations that they want to reach.

I, having fallen into the trap of being Real-Fake once, am convinced that the road to the higher grounde depends solely on the alignment between our hearts and our personas.  

Updated on February 24, 2009

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